Complaint made over Brendon McCullum 22Bet gambling ad
Online gambling sites are generally illegal to operate here with limited exemptions provided to TAB and Lotto. We are currently looking at avenues we can pursue, including contacting 22Bet [and] advising them to change … Misleading marketing and advertising which insinuates in any way that they are a New Zealand-based gambling operator.” We need more information to understand the situation in more detail.
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Google told 1News the ads violated its policies on gambling, including a requirement advertised services be properly licenced in places they operated. The ads for Cyprus-based gambling company 22Bet have been “aggressively marketed” on YouTube over the past month, according to the Problem Gambling Foundation. If you’re having trouble with an eSports-related problem, 22BET’s customer service is there to help. The provider’s staff can answer your questions and help you out immediately. All client information and financial transactions are encrypted using high-end technology.
As YouTube is an international company, the ads were able to be promoted to New Zealanders https://parimatch-bk.net/, with a well-known Kiwi cricket icon as its face. Thankfully, YouTube has pulled the ad, but this situation has brought light to our shaky gambling policies. In all honesty, it’s one of the sites that the new players should take a look at first when deciding to join.
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“As 22BET conducts its operations overseas, and as YouTube is not hosted within NZ, any advertisements displayed on these platforms fall outside the Department’s jurisdiction as regulator. However, sometimes it’s possible for ads that do break the rules to run before Google Ads Specialists are able to check them, according to the company. Only certified advertisers are allowed to promote gambling content in New Zealand through YouTube – and the platform removes content that violates its policies.
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The Government is now considering banning online betting, apart from the TAB, to address and reduce harm-related risks. It will be interesting to see how the Government addresses offshore gambling platforms, which currently evade New Zealand regulations. As it is only early days, there is currently no indication or plan as to how Parliament intends to take on this momentous task. Hopefully, the Government will act quickly on their claims, lest the opulent seduction of 22Bet haunts our screens once more. The Department of Internal Affairs stated that under the Act, they are “limited in what measures [it] can take against overseas online gambling platforms”.
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